Emoji as a tool for measuring children's emotions when tasting food

Joachim Schouteten, Jan Verwaeren, Sofie Lagast, Xavier Gellynck and Hans De Steur

Food Quality and Preference - 2018

Abstract

Consumers' emotional evaluation of food products has gathered interest among sensory scientists and food companies as a means to gain additional insights beyond hedonic measurements. While recent work shows that emotional profiling can also be performed with children and teenagers, concerns have been raised about the validity of emotional profiling when using traditional questionnaires, especially with children. Emoji have recently been proposed as an alternative approach, but empirical studies with this target group are scarce.